Maggie Throup was picked by local party members to be the new Conservative Parliamentary Candidate for Erewash following a selection meeting at the Ilkeston Football Club on Friday night.
Mrs Throup, who will stand in the general election in 2015, runs her own marketing consultancy which she set up in 1996, supporting businesses of all sizes across the Midlands.
Mrs Throup said: "I am honoured and delighted to be selected as the new Conservative Parliamentary Candidate for Erewash. Jessica Lee and the Conservative-led Government have delivered for the hardworking people of Erewash. Employment is up, new apprenticeships are increasing and infrastructure projects including the new Ilkeston Railway Station will help growth continue.